[Gracias Choir] Dec. 18. 2017 Brand
Starbucks CEO Howard Schultz’ conviction on brands
“A brand isn’t created overnight.”
Tiffany&Co had waited 150 years and Starbucks had waited 40 years.
The major brands that we go crazy for are not just simply made over 1 or 2 years.
They have fought and won against failure with conviction whenever their companies faced danger. Their conviction had led them victorious.